/* ============ TOKENS ============ */
:root {
  --text-xs: clamp(0.75rem, 0.7rem + 0.25vw, 0.875rem);
  --text-sm: clamp(0.875rem, 0.8rem + 0.35vw, 1rem);
  --text-base: clamp(1rem, 0.95rem + 0.25vw, 1.125rem);
  --text-lg: clamp(1.125rem, 1rem + 0.75vw, 1.5rem);
  --text-xl: clamp(1.5rem, 1.2rem + 1.25vw, 2.25rem);
  --text-2xl: clamp(2rem, 1.2rem + 2.5vw, 3.5rem);
  --text-3xl: clamp(2.5rem, 1rem + 4vw, 5rem);

  --space-1: 0.25rem; --space-2: 0.5rem; --space-3: 0.75rem; --space-4: 1rem;
  --space-5: 1.25rem; --space-6: 1.5rem; --space-8: 2rem; --space-10: 2.5rem;
  --space-12: 3rem; --space-16: 4rem; --space-20: 5rem; --space-24: 6rem; --space-32: 8rem;

  --radius-sm: 0.375rem; --radius-md: 0.5rem; --radius-lg: 0.75rem; --radius-xl: 1rem; --radius-full: 9999px;
  --transition-interactive: 200ms cubic-bezier(0.16, 1, 0.3, 1);

  --content-narrow: 680px;
  --content-default: 1000px;
  --content-wide: 1240px;

  /* Matmon official typeface */
  --font-display: 'Montserrat', 'Helvetica Neue', Arial, sans-serif;
  --font-body: 'Montserrat', 'Helvetica Neue', Arial, sans-serif;
}

/* ===== MATMON BRAND PALETTE =====
   Dark Blue #0D5270 · Accent Cyan #29ABE2 · Accent Grey #3B4951 · White · Gold #F6B819 */
:root, [data-theme='light'] {
  --color-bg: #f4f8fa;
  --color-surface: #ffffff;
  --color-surface-2: #ffffff;
  --color-surface-offset: #e9f1f5;
  --color-surface-navy: #0d5270;       /* Dark Blue */
  --color-surface-navy-2: #0f5f81;
  --color-divider: #d7e3ea;
  --color-border: #c8d8e1;

  --color-text: #1f2d34;
  --color-text-muted: #51626c;
  --color-text-faint: #95a6af;
  --color-text-inverse: #ffffff;
  --color-text-on-navy: #eaf4f9;
  --color-text-on-navy-muted: #a9cad9;

  --color-primary: #0d5270;            /* Dark Blue */
  --color-primary-hover: #0a405a;
  --color-cyan: #29abe2;               /* Accent Cyan */
  --color-cyan-hover: #1f93c4;
  --color-accent: #f6b819;             /* Gold */
  --color-accent-hover: #dca010;
  --color-accent-soft: #fdf0cf;
  --color-cyan-soft: #d9f0fa;

  --shadow-sm: 0 1px 2px rgba(13,82,112,0.07);
  --shadow-md: 0 6px 20px rgba(13,82,112,0.10);
  --shadow-lg: 0 18px 48px rgba(13,82,112,0.16);
}

[data-theme='dark'] {
  --color-bg: #0c161c;
  --color-surface: #122029;
  --color-surface-2: #16262f;
  --color-surface-offset: #102029;
  --color-surface-navy: #08222f;
  --color-surface-navy-2: #0d3f57;
  --color-divider: #1e333e;
  --color-border: #284049;

  --color-text: #dde9ef;
  --color-text-muted: #8ba2ae;
  --color-text-faint: #566972;
  --color-text-inverse: #0c161c;
  --color-text-on-navy: #eaf4f9;
  --color-text-on-navy-muted: #9bc1d2;

  --color-primary: #4cc0ef;
  --color-primary-hover: #6fcef4;
  --color-cyan: #29abe2;
  --color-cyan-hover: #4cc0ef;
  --color-accent: #f6b819;
  --color-accent-hover: #ffc93a;
  --color-accent-soft: #2c2613;
  --color-cyan-soft: #102e3c;

  --shadow-sm: 0 1px 2px rgba(0,0,0,0.3);
  --shadow-md: 0 6px 20px rgba(0,0,0,0.4);
  --shadow-lg: 0 18px 48px rgba(0,0,0,0.5);
}

/* ============ BASE ============ */
*,*::before,*::after { box-sizing: border-box; margin: 0; padding: 0; }
html {
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility; scroll-behavior: smooth;
  scroll-padding-top: 5rem; text-size-adjust: none;
}
body {
  min-height: 100dvh; line-height: 1.65;
  font-family: var(--font-body); font-size: var(--text-base); font-weight: 500;
  color: var(--color-text); background: var(--color-bg);
  transition: background 0.4s ease, color 0.4s ease;
}
img,svg { display: block; max-width: 100%; height: auto; }
h1,h2,h3,h4 { text-wrap: balance; line-height: 1.15; font-family: var(--font-display); font-weight: 700; letter-spacing: -0.01em; }
p,li { text-wrap: pretty; }
ul[role='list'] { list-style: none; }
button { cursor: pointer; background: none; border: none; font: inherit; color: inherit; }
a { color: inherit; text-decoration: none; }
table { border-collapse: collapse; width: 100%; }
::selection { background: var(--color-cyan-soft); color: var(--color-text); }
:focus-visible { outline: 2px solid var(--color-cyan); outline-offset: 3px; border-radius: var(--radius-sm); }
a, button { transition: color var(--transition-interactive), background var(--transition-interactive), border-color var(--transition-interactive), box-shadow var(--transition-interactive), transform var(--transition-interactive); }
@media (prefers-reduced-motion: reduce) {
  *,*::before,*::after { animation-duration:.01ms!important; transition-duration:.01ms!important; scroll-behavior:auto!important; }
}
.sr-only { position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0; }

/* ============ LAYOUT ============ */
.wrap { width: 100%; max-width: var(--content-wide); margin-inline: auto; padding-inline: clamp(1.25rem, 4vw, 3rem); }
.wrap--narrow { max-width: var(--content-narrow); }
.wrap--default { max-width: var(--content-default); }
section { padding-block: clamp(var(--space-16), 8vw, var(--space-32)); }
.eyebrow {
  display: inline-flex; align-items: center; gap: var(--space-2);
  font-family: var(--font-body); font-size: var(--text-xs); font-weight: 700;
  letter-spacing: 0.14em; text-transform: uppercase; color: var(--color-cyan);
}
.eyebrow::before { content:""; width: 28px; height: 2px; background: var(--color-accent); display:inline-block; }
.section-title { font-size: var(--text-xl); margin-top: var(--space-4); margin-bottom: var(--space-4); }
.lede { font-size: var(--text-lg); color: var(--color-text-muted); max-width: 60ch; line-height: 1.55; font-weight: 500; }

/* ============ HEADER ============ */
.header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--color-bg) 88%, transparent);
  backdrop-filter: blur(14px); -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s ease, background .3s ease;
}
.header--scrolled { border-bottom-color: var(--color-border); }
.header__inner { display: flex; align-items: center; justify-content: space-between; height: 4.5rem; }
.brand { display: flex; align-items: center; }
.brand__logo { height: 30px; width: auto; }
.brand__logo--light { display: block; }
.brand__logo--dark { display: none; }
[data-theme='dark'] .brand__logo--light { display: none; }
[data-theme='dark'] .brand__logo--dark { display: block; }
.nav { display: flex; align-items: center; gap: var(--space-6); }
.nav a { font-size: var(--text-sm); font-weight: 600; color: var(--color-text-muted); }
.nav a:hover { color: var(--color-primary); }
.header__actions { display: flex; align-items: center; gap: var(--space-3); }
.theme-toggle {
  display: grid; place-items: center; width: 2.4rem; height: 2.4rem;
  border-radius: var(--radius-full); color: var(--color-text-muted);
  border: 1px solid var(--color-border);
}
.theme-toggle:hover { color: var(--color-primary); border-color: var(--color-cyan); }
@media (max-width: 860px) { .nav { display: none; } }

/* ============ BUTTONS ============ */
.btn {
  display: inline-flex; align-items: center; gap: var(--space-2);
  font-size: var(--text-sm); font-weight: 700; padding: 0.8rem 1.5rem;
  border-radius: var(--radius-full); border: 2px solid transparent; white-space: nowrap;
  letter-spacing: 0.01em;
}
.btn--primary { background: var(--color-accent); color: #1c1304; }
.btn--primary:hover { background: var(--color-accent-hover); transform: translateY(-2px); box-shadow: var(--shadow-md); }
.btn--cyan { background: var(--color-cyan); color: #fff; }
.btn--cyan:hover { background: var(--color-cyan-hover); transform: translateY(-2px); box-shadow: var(--shadow-md); }
.btn--ghost { border-color: var(--color-border); color: var(--color-primary); }
.btn--ghost:hover { border-color: var(--color-cyan); transform: translateY(-2px); }
.btn--on-navy { border-color: rgba(255,255,255,0.4); color: var(--color-text-on-navy); }
.btn--on-navy:hover { background: rgba(255,255,255,0.1); border-color: #fff; transform: translateY(-2px); }

/* ============ HERO ============ */
.hero {
  position: relative; overflow: hidden;
  background: linear-gradient(135deg, #0d5270 0%, #1378a0 55%, #29abe2 130%);
  color: var(--color-text-on-navy);
  padding-block: clamp(var(--space-24), 14vw, 11rem);
}
.hero::after {
  content:""; position:absolute; inset:0; pointer-events:none;
  background:
    radial-gradient(120% 80% at 88% 5%, rgba(246,184,25,0.18), transparent 55%),
    radial-gradient(90% 70% at 5% 100%, rgba(8,34,47,0.5), transparent 55%);
}
.hero__knot {
  position: absolute; right: -4%; top: 50%; transform: translateY(-50%);
  width: min(46vw, 560px); color: rgba(255,255,255,0.06); z-index: 0; pointer-events: none;
}
.hero .wrap { position: relative; z-index: 1; }
.hero__prepared {
  font-size: var(--text-xs); letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--color-accent); font-weight: 700; margin-bottom: var(--space-6);
}
.hero h1 {
  font-size: var(--text-3xl); font-weight: 700; max-width: 17ch;
  letter-spacing: -0.02em; color: #fff; line-height: 1.08;
}
.hero h1 em { font-style: normal; color: var(--color-accent); }
.hero__sub {
  margin-top: var(--space-6); max-width: 56ch; font-size: var(--text-lg);
  color: var(--color-text-on-navy-muted); line-height: 1.55; font-weight: 500;
}
.hero__cta { margin-top: var(--space-10); display: flex; gap: var(--space-4); flex-wrap: wrap; }
.hero__meta {
  margin-top: var(--space-16); display: grid; gap: var(--space-6);
  grid-template-columns: repeat(auto-fit, minmax(150px, 1fr));
  border-top: 1px solid rgba(255,255,255,0.2); padding-top: var(--space-8);
}
.hero__meta div span {
  display:block; font-family: var(--font-display); font-size: var(--text-xl);
  font-weight: 700; color: #fff;
}
.hero__meta div small { display:block; font-size: var(--text-xs); color: var(--color-text-on-navy-muted); margin-top: var(--space-1); letter-spacing: 0.03em; font-weight: 600; }

/* ============ HEARD / PROBLEM ============ */
.heard-grid { display: grid; grid-template-columns: 1fr 1.1fr; gap: clamp(var(--space-10), 6vw, var(--space-24)); align-items: start; }
@media (max-width: 880px) { .heard-grid { grid-template-columns: 1fr; } }
.heard-list { list-style: none; display: grid; gap: var(--space-5); margin-top: var(--space-8); }
.heard-list li {
  display: grid; grid-template-columns: auto 1fr; gap: var(--space-4);
  padding-bottom: var(--space-5); border-bottom: 1px solid var(--color-divider);
}
.heard-list li:last-child { border-bottom: none; }
.heard-list .tick { color: var(--color-cyan); margin-top: 0.15rem; flex-shrink: 0; font-weight: 700; }
.heard-list strong { display:block; color: var(--color-text); font-weight: 700; }
.heard-list span:last-child { color: var(--color-text-muted); font-size: var(--text-sm); }

/* objective callout */
.objective {
  background: #0d5270; border: 1px solid #0d5270;
  color: #eaf4f9;
  border-radius: var(--radius-xl); padding: clamp(var(--space-8), 5vw, var(--space-16));
  box-shadow: var(--shadow-md); position: sticky; top: 6rem;
}
.objective .eyebrow { color: var(--color-accent); }
.objective h3 { font-size: var(--text-lg); margin-bottom: var(--space-4); color: #fff; }
.objective .big {
  font-family: var(--font-display); font-size: var(--text-lg); font-weight: 600;
  line-height: 1.4; color: #fff;
}
.objective .big em { color: var(--color-accent); font-style: normal; font-weight: 700; }
.objective ol { list-style: none; counter-reset: o; margin-top: var(--space-6); display: grid; gap: var(--space-4); }
.objective ol li { counter-increment: o; display: grid; grid-template-columns: auto 1fr; gap: var(--space-3); font-size: var(--text-sm); color: #eaf4f9; font-weight: 500; }
.objective ol li::before { content: counter(o); font-family: var(--font-display); font-weight: 700; color: var(--color-accent); font-size: var(--text-base); }

/* ============ SECTION BANDS ============ */
.band-offset { background: var(--color-surface-offset); }

/* ============ AUDIENCE CARDS ============ */
.cards-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: var(--space-6); margin-top: var(--space-12); }
@media (max-width: 920px) { .cards-3 { grid-template-columns: 1fr; } }
.aud-card {
  background: var(--color-surface); border: 1px solid var(--color-border);
  border-radius: var(--radius-lg); padding: var(--space-8); display: flex; flex-direction: column;
  border-top: 4px solid var(--color-cyan);
  transition: transform var(--transition-interactive), box-shadow var(--transition-interactive);
}
.aud-card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.aud-card__num { font-family: var(--font-display); font-size: var(--text-xl); color: var(--color-cyan); font-weight: 700; }
.aud-card h4 { font-size: var(--text-lg); margin: var(--space-3) 0; color: var(--color-primary); }
[data-theme='dark'] .aud-card h4 { color: var(--color-text); }
.aud-card p { font-size: var(--text-sm); color: var(--color-text-muted); }
.aud-card__msg {
  margin-top: var(--space-6); padding-top: var(--space-5); border-top: 1px solid var(--color-divider);
  font-family: var(--font-display); font-style: normal; font-weight: 600; font-size: var(--text-base);
  color: var(--color-text); line-height: 1.45;
}

/* ============ SCOPE ============ */
.scope-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: var(--space-6); margin-top: var(--space-12); }
@media (max-width: 880px) { .scope-grid { grid-template-columns: 1fr; } }
.scope-card {
  background: var(--color-surface); border: 1px solid var(--color-border);
  border-radius: var(--radius-lg); padding: var(--space-8);
}
.scope-card__head { display: flex; align-items: center; gap: var(--space-4); margin-bottom: var(--space-4); }
.scope-card__icon {
  display: grid; place-items: center; width: 3rem; height: 3rem; flex-shrink: 0;
  border-radius: var(--radius-md); background: var(--color-cyan); color: #fff;
}
.scope-card h4 { font-size: var(--text-lg); color: var(--color-primary); }
[data-theme='dark'] .scope-card h4 { color: var(--color-text); }
.scope-card > p { font-size: var(--text-sm); color: var(--color-text-muted); margin-bottom: var(--space-4); }
.scope-card ul { list-style: none; display: grid; gap: var(--space-2); }
.scope-card ul li { display: grid; grid-template-columns: auto 1fr; gap: var(--space-3); font-size: var(--text-sm); color: var(--color-text); }
.scope-card ul li::before { content:""; width: 7px; height: 7px; border-radius: 50%; background: var(--color-accent); margin-top: 0.55rem; }
.scope-card ul li strong { font-weight: 700; color: var(--color-primary); }
[data-theme='dark'] .scope-card ul li strong { color: var(--color-cyan); }
.scope-card__tag { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--color-cyan); margin-bottom: var(--space-4); display:block; }

/* ============ TIMELINE ============ */
.timeline { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: var(--space-12); }
@media (max-width: 880px) { .timeline { grid-template-columns: 1fr; } }
.phase {
  padding: var(--space-8) var(--space-6); border-top: 4px solid var(--color-border);
  position: relative;
}
.phase:not(:last-child) { border-right: 1px solid var(--color-divider); }
@media (max-width: 880px) {
  .phase:not(:last-child) { border-right: none; border-bottom: 1px solid var(--color-divider); }
}
.phase--active { border-top-color: var(--color-accent); }
.phase__tag { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; color: var(--color-cyan); }
.phase--active .phase__tag { color: var(--color-accent-hover); }
[data-theme='dark'] .phase--active .phase__tag { color: var(--color-accent); }
.phase__time { font-family: var(--font-display); font-size: var(--text-base); font-weight: 700; margin: var(--space-2) 0 var(--space-4); color: var(--color-primary); }
[data-theme='dark'] .phase__time { color: var(--color-text); }
.phase h4 { font-family: var(--font-display); font-size: var(--text-base); font-weight: 700; margin-bottom: var(--space-2); }
.phase p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* ============ PRICING ============ */
.pricing { background: var(--color-surface-navy); color: var(--color-text-on-navy); }
.pricing .eyebrow { color: var(--color-cyan); }
.pricing .section-title { color: #fff; }
.pricing .lede { color: var(--color-text-on-navy-muted); }
.price-grid { display: grid; grid-template-columns: 1fr 1fr; gap: var(--space-6); margin-top: var(--space-12); }
@media (max-width: 880px) { .price-grid { grid-template-columns: 1fr; } }
.price-card {
  background: var(--color-surface-navy-2); border: 1px solid rgba(255,255,255,0.12);
  border-radius: var(--radius-xl); padding: clamp(var(--space-8), 4vw, var(--space-12));
  display: flex; flex-direction: column;
}
.price-card--featured { border-color: var(--color-accent); }
.price-card__phase { font-size: var(--text-xs); font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--color-accent); }
.price-card h4 { color: #fff; font-size: var(--text-lg); margin: var(--space-2) 0 var(--space-1); }
.price-card__window { font-size: var(--text-sm); color: var(--color-text-on-navy-muted); margin-bottom: var(--space-6); font-weight: 500; }
.price-card__fee { font-family: var(--font-display); font-size: var(--text-2xl); font-weight: 700; color: #fff; line-height: 1; }
.price-card__fee small { font-family: var(--font-body); font-size: var(--text-sm); font-weight: 600; color: var(--color-text-on-navy-muted); }
.price-card__alt { font-size: var(--text-sm); color: var(--color-accent); margin-top: var(--space-2); font-weight: 600; }
.price-card ul { list-style: none; display: grid; gap: var(--space-3); margin-top: var(--space-8); padding-top: var(--space-6); border-top: 1px solid rgba(255,255,255,0.14); }
.price-card ul li { display: grid; grid-template-columns: auto 1fr; gap: var(--space-3); font-size: var(--text-sm); color: var(--color-text-on-navy); font-weight: 500; }
.price-card ul li .tick { color: var(--color-cyan); flex-shrink: 0; font-weight: 700; }
.price-note {
  margin-top: var(--space-8); padding: var(--space-6); border-radius: var(--radius-lg);
  background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.12);
  font-size: var(--text-sm); color: var(--color-text-on-navy-muted);
  display: grid; grid-template-columns: auto 1fr; gap: var(--space-4); align-items: start; font-weight: 500;
}
.price-note strong { color: #fff; }
.price-note .tick { color: var(--color-accent); margin-top: 0.2rem; }
.budget-bar { margin-top: var(--space-12); }
.budget-bar h4 { color: #fff; font-family: var(--font-display); font-size: var(--text-base); font-weight: 700; margin-bottom: var(--space-4); }
.bar { height: 14px; border-radius: var(--radius-full); background: rgba(255,255,255,0.12); overflow: hidden; display: flex; }
.bar span { display: block; height: 100%; }
.bar .seg-google { background: var(--color-accent); width: 62%; }
.bar .seg-meta { background: var(--color-cyan); width: 38%; }
.bar-legend { display: flex; gap: var(--space-6); margin-top: var(--space-3); font-size: var(--text-xs); color: var(--color-text-on-navy-muted); flex-wrap: wrap; font-weight: 600; }
.bar-legend i { display:inline-block; width: 10px; height: 10px; border-radius: 2px; margin-right: var(--space-2); vertical-align: middle; }

/* ============ WHY MATMON ============ */
.why-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: var(--space-6); margin-top: var(--space-12); }
.why-card { padding: var(--space-6); border-left: 3px solid var(--color-cyan); }
.why-card h4 { font-family: var(--font-display); font-size: var(--text-base); font-weight: 700; margin-bottom: var(--space-2); color: var(--color-primary); }
[data-theme='dark'] .why-card h4 { color: var(--color-text); }
.why-card p { font-size: var(--text-sm); color: var(--color-text-muted); }

/* ============ CLOSING ============ */
.closing { text-align: center; }
.closing blockquote {
  font-family: var(--font-display); font-size: var(--text-xl); font-weight: 700;
  line-height: 1.3; max-width: 24ch; margin: var(--space-8) auto var(--space-10); color: var(--color-primary);
  letter-spacing: -0.01em;
}
[data-theme='dark'] .closing blockquote { color: var(--color-text); }
.closing blockquote em { color: var(--color-cyan); font-style: normal; }

/* ============ FOOTER ============ */
.footer { background: var(--color-surface-navy); color: var(--color-text-on-navy-muted); padding-block: var(--space-16); }
.footer__inner { display: flex; justify-content: space-between; gap: var(--space-8); flex-wrap: wrap; align-items: center; }
.footer__logo { height: 32px; width: auto; }
.footer__meta { font-size: var(--text-xs); text-align: right; line-height: 1.7; font-weight: 500; }
.footer__sources { margin-top: var(--space-8); padding-top: var(--space-8); border-top: 1px solid rgba(255,255,255,0.12); font-size: var(--text-xs); color: var(--color-text-on-navy-muted); line-height: 1.8; font-weight: 500; }
.footer__sources a { color: var(--color-cyan); text-decoration: underline; text-underline-offset: 2px; }
.footer__sources a:hover { color: #fff; }
.footer__tag { color: var(--color-accent); font-weight: 700; letter-spacing: 0.04em; }

/* ============ REVEAL ============ */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s cubic-bezier(0.16,1,0.3,1), transform .7s cubic-bezier(0.16,1,0.3,1); }
.reveal.in { opacity: 1; transform: none; }