Prepared for the Clinton School of Public Service · University of Arkansas System · June 2026
A focused enrollment marketing program for the in-person Master of Public Service — built to improve lead quality, fill more high-fit seats, and run efficiently within a tighter paid-media budget.
The challenge isn't more leads. It's more of the right ones — and a cleaner path from first impression to completed application.
Instead of one rigid persona, we organize prospects around service mindset, career stage, and source of intent — then map each to specific channels, copy, and landing pages.
AmeriCorps, Peace Corps, and Teach For America alumni, plus recent grads with meaningful fellowship, advocacy, or community-development experience — your most natural-fit prospects.
"You already know you want to serve. The Clinton School helps you define how."
High-intent searchers looking for MPA, MPP, or public-administration programs who need quick clarity on how the experiential MPS compares — and complements — those paths.
"Exploring public administration? The Clinton School offers an applied, real-world model."
Mission-driven prospects who want impact and leadership but haven't committed to a sector — exactly the students who arrive with conviction and leave with direction.
"Come with the mission. Leave with the tools, field experience, and direction."
Structured around media, conversion, content, and reporting — building on the channels you already know while sharpening segmentation and conversion logic.
Google and Meta, segmented for intent and trained toward completed applications — not just clicks.
Google AdsPair media with better destinations instead of sending every click to a generic homepage. A small library of modular, intent-matched pages:
Each page carries one strong CTA, streamlined inquiry capture, a recruiter contact path, and message continuity from the ad that delivered the visitor.
Extend your existing search advantage into content built for both organic search and AI-assisted discovery.
This strengthens PPC quality scores today and long-term visibility as prospects research their options.
Move beyond surface optimization with foundational analysis of alumni and applicant patterns.
The year follows the admissions cycle, not calendar quarters — beginning the immediate pipeline build now and supporting the Early Action, Priority, and Regular deadlines through August's start of term.
Now → Aug 15
Compliant data sourcing, enrichment, scoring, and lead-magnet creative. Warm up high-fit segments before the main campaigns ramp.
Aug → early Nov
Search, social prospecting, and email to the new database. "From service year to graduate school." Grow retargeting pools toward the first deadline.
Nov → early Jan
Remarketing, segmented email journeys, and application-completion nudges around priority-deadline benefits and funding timing.
Jan → Mar → term
Last-chance retargeting and a fresh prospecting burst, then yield communications — and the pipeline build begins again, smarter each cycle.
A fast pipeline build now, followed by always-on seasonal campaigns that get sharper every year. Figures below are directional starting points to refine together.
A 6–8 week sprint to build and enrich a high-fit prospect database ahead of the fall season.
+ pass-through data, list, and lead-gen ad costs
A 12-month engagement covering Early Action, Priority, Regular, and Yield against your ~$40k media budget.
or $2,500/mo base + 15–20% of media spend
Media and data costs are pass-through. List/vendor fees, co-branded placements, and ad spend come from the Clinton School's budget and are kept separate from Matmon's fees, so every dollar is transparent. We can present a "baseline vs. stretch" option for the Google / Meta mix to match the budget exactly.
The challenge is connecting search behavior, message clarity, page experience, and recruitment follow-through into one system. That's exactly where Matmon works.
We blend campaign management with the ability to build the destination experiences and content that make those campaigns convert.
A track record in higher-education web work, an Arkansas footprint, and ties to the Little Rock civic and AI community.
AI-assisted audience research, copy iteration, and page personalization — with our team owning strategy, QA, and brand fit.
Documented playbooks and a clear governance model so the strategy holds steady through staff transitions.
Matmon will help the Clinton School reach students who are called to service, clarify why the MPS is the right next step, and convert more of that interest into qualified applications.Let's schedule the next conversation
